Earth Equity was founded as Krull & Company in 2004 by Pete Krull in Roanoke, VA. Since day one, the firm has focused on providing diversified, disciplined, socially and environmentally responsible investment opportunities.

Peter Krull, the firm's Founder, CEO & Director of Investments, was selected to the 2018 Investopedia 100 – a ranking of the 100 most influential Financial Advisors in America. He is also one of the first individuals to earn the new Chartered SRI Counselor™ designation from the College for Financial Planning.

The firm became a Certified B Corporation in 2014 and in 2016, '17, '18, '19, and '21 was selected as a Best for the World B Corporation - a distinction awarded only to the top 10% of all B Corps. B Corporations are businesses that focus on creating stakeholder value, not just shareholder value. Earth Equity's stakeholders include our clients, employees, community, suppliers, and the environment.

In 2020, Earth Equity proudly launched Align, a self-guided digital investment platform offering a portfolio of individual stocks complimented by responsible ESG bonds. This solution makes available our proprietary Green Sage Sustainability Portfolio – previously only available for a minimum investment of $250,000 – for a lower minimum of $5,000. The launch of this offering allowed us to enter 2021 with the broadest access to rigorously screened SRI investing opportunities in an industry that is increasingly flooded with deceptively marketed ‘sustainable’ funds.

In 2021, Earth Equity was recognized among the Top 150 Impact Companies in the world and our CEO, Peter Krull, was listed among 70 Environmental Leaders You Should Know alongside environmental champions such as Sir David Attenborough, Jane Goodall, Greta Thunberg, Robert Redford, and Jane Fonda. Peter was again recognized for his Thought Leadership by ThinkAdvisor with their inaugural LUMINARIES Awards.

Earth Equity is also a 1% For The Planet signatory, donating 1% of annual revenue to environmental non-profits and a member of US SIF: The Forum for Sustainable and Responsible Investing. We also support NRDC through E2, Environmental Entrepreneurs.

Invest With Us

Get Started