Invested For Good™

The Earth Equity Story

Earth Equity Advisors was founded as Krull & Company in 2004 by Pete Krull in Roanoke, VA. Since day one, the firm has focused on providing diversified, disciplined socially and environmentally responsible investment opportunities.

The firm became a Certified B Corporation in 2014 and in 2016, 2017, 2018 and 2019 was selected as a Best for the World B Corporation - a distinction awarded only to the top 10% of all B Corps. B Corporations are businesses that focus on creating stakeholder value, not just shareholder value. Earth Equity Advisors' stakeholders include our clients, employees, community, suppliers and the environment.

We only invest our clients' assets with a social and environmental responsible strategy. In 2015 the firm took a stand to divest client assets from companies involved in fossil fuel extraction, processing or transportation. We believe that this tactic was not only the right thing to do from a values perspective, but also from a risk perspective. Falling fossil fuel prices coupled with peak oil and the possibility of stranded assets underground makes the sector riskier than many will admit. And as activist, Bill McKibben says, why would you want to invest in companies that are "willing to alter the chemical composition of the atmosphere in order to make more money?"

Peter Krull, the firm's Founder, CEO & Director of Investments was selected as a 2018 Investopedia 100 - a ranking of the 100 most influential Financial Advisors in America. He is also one of the first individuals to earn new the Chartered SRI Counselor™ designation from the College for Financial Planning.

Earth Equity Advisors is a 1% For The Planet signatory, donating 1% of annual revenue to environmental non-profits and a member of US SIF: The Forum for Sustainable and Responsible Investing. We also support NRDC through E2, Environmental Entrepreneurs.

Our Experienced Team

Leesa Sluder, M.A., CSRIC™
Financial Advisor
Peter Krull, CSRIC™
Founder, CEO & Director of Investments
Kerry Keihn, CSRIC™
Financial Advisor & Director of Operations
Neill Yelverton, MBA, CSRIC™
Partner, COO & Financial Advisor

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