Earth Equity was founded as Krull & Company in 2004 by Pete Krull in Roanoke, VA. Since day one, the firm has focused on providing diversified, disciplined socially and environmentally responsible investment opportunities.

Peter Krull, the firm's Founder, CEO & Director of Investments was selected as a 2018 Investopedia 100 – a ranking of the 100 most influential Financial Advisors in America. He is also one of the first individuals to earn new the Chartered SRI Counselor™ designation from the College for Financial Planning.

The firm became a Certified B Corporation in 2014 and in 2016, 2017, 2018 and 2019 was selected as a Best for the World B Corporation - a distinction awarded only to the top 10% of all B Corps. B Corporations are businesses that focus on creating stakeholder value, not just shareholder value. Earth Equity's stakeholders include our clients, employees, community, suppliers, and the environment.

In 2020, Earth Equity proudly launched Align, a self-guided digital investment platform offering a portfolio of individual stocks complimented by responsible ESG and green bonds that can be fully customized to align with your values for a minimum investment of $5,000. The launch of this offering has allowed us to enter 2021 with the broadest access to rigorously screened SRI investing opportunities in an industry that is increasingly flooded with deceptively marketed ‘sustainable’ funds.

Earth Equity is also a 1% For The Planet signatory, donating 1% of annual revenue to environmental non-profits and a member of US SIF: The Forum for Sustainable and Responsible Investing. We also support NRDC through E2, Environmental Entrepreneurs.

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